How can Indian startups get more exposure and traction?

 There are a number of ways that Indian startups can get more exposure and traction:

  1. Networking: Attend industry events and conferences where you can meet potential customers, investors, and partners.

  2. PR: Get press coverage for your company by reaching out to journalists and bloggers in your industry. Press coverage can help you build credibility and increase awareness of your company.

  3. Advertising: Use online advertising to reach potential customers and increase brand awareness.

  4. Partnerships: Partner with other companies or organizations to expand your reach and gain access to new customers or resources.

  5. Social media: Use social media to engage with customers and promote your products or services.

  6. Get involved in incubation/acceleration programs: Indian government as well as Private organizations run various accelerators and incubation programs that can help startups by providing mentorship, funding, office space, and other resources.

  7. Utilize Digital Platforms: Make use of different Digital platforms like LinkedIn, Instagram, Twitter, etc to increase visibility and attract customers.

  8. Offer referral program: Encourage customers to refer friends and family to your business by offering referral bonuses or discounts.

  9. Leverage Influencer marketing: Identify key influencers in your industry and leverage their followers by building a relationship, or by asking them to review your product or service

  10. Build a strong digital presence: Build a strong digital presence through SEO optimization, having a website, blogs, etc which can help you to attract more visitors.

It is worth noting that there is no one right way to get exposure and traction for a startup and a combination of multiple strategies would most likely yield better results.

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