Zomato Case Study

One Indian startup that has gained significant attention in recent years is Zomato.

Zomato is an online food delivery and restaurant discovery platform that was founded in 2008 by Deepinder Goyal and Pankaj Chaddah. The company initially started as a food blog and later expanded into the food delivery space. Today, Zomato operates in over 10,000 cities across 24 countries, with a user base of over 150 million.



The company's business model is based on a commission-based system, where it charges a commission from restaurants for every order placed through its platform. In addition to food delivery, Zomato also offers a restaurant discovery service, where users can search for and book tables at restaurants, as well as read reviews and ratings of restaurants.

Zomato has faced stiff competition from other food delivery platforms such as Swiggy and Uber Eats, but has managed to maintain its market share through a combination of aggressive expansion and strategic partnerships. For example, the company has partnered with various food delivery platforms in different countries to expand its reach, and has also acquired a number of smaller food delivery companies in order to grow its user base.



In addition to food delivery, Zomato has also diversified its business by launching a number of new services, such as Zomato Gold, a subscription-based service that offers discounts and deals at participating restaurants, and Zomato Base, a software-as-a-service platform for restaurant businesses.

The company has also raised significant funding from investors, with a total of $360 million raised to date. With a strong user base and a diversified business model, Zomato is well-positioned to continue growing in the food delivery space in India and beyond.



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